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Reporting & Analytics

Sales recaps, sell-through, days of cover, and reorder suggestions.

What does it cost me to produce what I have sold?

Reporting opens with Sales against production cost, and the same figures appear in the season and linesheet statistics panels — so a season shows what will come in beside what has to go out.

Two cost figures, because they answer different questions:

  1. 1Production value — the supplier price. This is the number that goes on the purchase order, so it is the actual cash out.
  2. 2Landed value — the same plus the freight and duties percentages set on the product. This is the basis for margin.
Landed only appears when it is a different number. If you have set no freight or duties, showing it twice under two headings would just teach you that one of the labels is wrong.

Both are the standing cost of making those units, not what was actually paid on a purchase order. Only some demand is ever allocated to a PO, and mixing "what we paid" for those units with "what it costs" for the rest gives a total that means neither.

A unit with no cost on file is never valued at zero, and neither is a cost in a currency you have no rate for — both are set aside and counted. The season and linesheet panels warn you outright, naming how many units are missing a cost, because a figure covering two thirds of a season presented without saying so reads as a healthy margin.
Can I report on wholesale only, without my own ecom and retail sales?

Yes — use the channel filter in the Reporting header. Tick the channels you want (Wholesale pre-order, Re-order) and leave Ecom and Retail out, or tick only the ones you want to isolate.

It applies to every section at once — best sellers, sell-through and the season comparison — so the two halves of the screen never answer different questions.

Most orders carry no channel tag until someone sets one, so Not set is its own entry in the list. Without it, picking any channel would look like most of your order book had vanished. You can tag an order's channel on the Orders page.
My season stats show two currencies but no combined total

The season and linesheet statistics panels combine everything into your brand currency whenever they can, and show the parts underneath so the figure can be checked. They will not do it when a rate is missing: adding a dollar figure to a euro one at an invented rate produces a number that looks authoritative and is wrong.

So if a season sold in EUR and USD and you have no USD rate saved, the panel keeps the two apart and tells you which rate is missing.

  1. 1Open Settings → Currency.
  2. 2Add a rate for the missing currency — type your own, or use Fetch live rates.
  3. 3Reopen the season statistics: the combined total appears, with a toggle to go back to per-currency.
Rates are yours to set, and they are used exactly as entered — QUOMODA never substitutes its own. The panel always prints the per-currency parts under a combined figure so you can see what it did.
What's the difference between Reporting and Analytics?

They live under one sidebar entry — Reporting — as two tabs:

Reporting looks *back*: top products by revenue, units ordered vs. current stock, revenue by season, and a colour × size breakdown of what actually sold.

Analytics looks *forward*: sales velocity, days of cover per article, reorder suggestions, and season sell-in pace — the "what should I do next" view.

What is "days of cover"?

How long your available stock lasts at the current selling rate: available units ÷ daily sales velocity, with velocity computed over the window you choose (e.g. the last 30/60/90 days).

The cover board lists every moving article against your target (default and adjustable), flags what's below it, and highlights styles under two weeks — click any row for its projection.

How do reorder suggestions work?

For every article below target, Analytics computes the units needed to get back to your target cover:

The maths
suggested = target days × weekly velocity ÷ 7 − available − already incoming on POs

Each suggestion also says how many days of sales the reorder buys you, so you can sanity-check it against lead times before raising the PO.

What does season sell-in show?

Cumulative order intake per season, week by week since its first order — so you can compare how fast SS27 is selling in against SS26 at the same point, and spot a slow season while there's still time to act.

Can I build my own report and export it to Excel?

Yes — open the Report builder tab under Reporting.

  1. 1Pick a dataset: Sales orders (one row per order line), Production (one row per PO line, with ordered / received / open), Fulfilment (one row per shipped line), or Inventory (one row per size per location, with on-hand / reserved / available).
  2. 2Tick the columns you want, and set any filters — seasons, customers, linesheets, suppliers, locations, statuses (all multi-select: pick several at once) or a date range.
  3. 3Choose Detail (raw rows) or Summary — Summary groups identical rows over the text columns you picked and sums the quantities, e.g. Article # + Quantity gives total units per article.
  4. 4The preview updates live; hit Download Excel for the full filtered set as a styled .xlsx.
Where did the Analytics sidebar link go?

Reporting and Analytics merged under the single "Reporting" entry (tabs at the top), and Invoices and Documents merged under "Invoices & docs" — same pages, shorter sidebar. Old links and bookmarks still resolve to the right tab.